Company

In today’s daunting global marketplace, finding the right Beauty/Health Care consultancy firm can pose a huge challenge in and of itself.

 

If you are an owner/Export Manager of a small to medium sized beauty or health related company looking to expand your global presence here in the US, but are unsure how to do so, then it’s time to contact EUROPEAN SOLUTIONS.

 

We are a small, flexible and highly focused team of Consumer Packaged professionals with backgrounds primarily in the specialty and mass market trade channels and represent a collective 85 years of experience.

 

Everyone wants results. So do we! That’s why we work as a partner to your business, not just as another “Sales Person”. We take the unknown out of doing business here in the US. How? Simple. (And we like simple by the way.)

 

  • We handle the logistics of moving YOUR product from your factory to either the ports of New York or Los Angeles and have our partner Logistics company warehouse, ship, label and handle all local EDI concerns. We handle the FDA requirements and packaging issues to make sure your goods are not stuck in Customs.

 

  • We handle all sales at the headquarter level throughout the US either directly or with one of our trusted independent sales agents or brokers.

 

  • We make suggestions and manage the PR/Advertising firms you’ll need to promote your products to the US consumers as well as the trade- an absolute MUST HAVE to ensure your product success and we work with only the best HBC firms in the industry

 

  • We develop customized Sales and Marketing Plans for the top US Retailers we currently service: CVS, WALGREEN, RITE AID, WALMART, TARGET, SEPHORA, QVC and ULTA.

 

  • We suggest only the top trade shows for your brands; specifically, ECRM and the annual NACDS Marketplace.

 

We believe YOUR brands’ goals, aspirations, identity, and control should be your responsibility, NOT of a “distributor” which is an antiquated model and no longer successful here in the USA and viewed as undesirable by the major retailers that control over 70% of the US Health and Beauty Care business!

Our Team

Chris Jennings

Founder

38 years Consumer Products (CPG) Sales & Marketing management experience with leading Fortune 50 COMPANIES including Uniliver, Hershey Foods, American Cyanamid and Sheaffer Pen.Chris’ has a heavy concentration on Beauty, OTC, Natural and Private Label products. Chris is a retail industry veteran, expert at creating brand success via retail access/store placement via the development of strong marketing programs and successful/strategic PR campaigns.

 

Chris has been involved in a number of new product launches over his career, including Centrum, Centrum Jr, Caltrate, Smartfood Popcorn, Oral B, Dove Soap and many others. In addition, many new European Launches into the USA including Baylis and Harding, Charles Worthington Hair Care, CarloDiRoma, Lord and Berry, VITA LIBERATA, NKD SKN, Olivella, Caramance Facial Sprays, FLICKABLE and Richard Ward.

 

Chris’ passion is helping new product entrepreneurs/existing European family owned businesses be commercially successful, whether from Europe or the USA and helping guide these start-ups into multi-million dollar, highly profitable enterprises both in the USA and Canada.

LACEY HUDSON

Brand Manager

College of St Joseph in Vermont, Graduated 2013

 

BA English/History

Previous Work:
North Star Marketing: North Kingstown, RI. One-Year Apprenticeship learning the in’s and out’s of marketing in an agency setting.

Vita Liberata: Ireland. In charge of Order Processing, Stock Control and General Salon Support  for the US and Canada.

Ms. Hudson is responsible for maintaining relationships with brands, vendors and partners while also providing valuable market research and support. As part of the Millennial Generation, she is in tune with current trends in beauty on both a social media level, as well as at store level. She works for the client to provide excellent support, innovative ideas, and an enthusiasm for new and unique beauty products and has found her niche in the fast-paced Beauty Industry. The thrill of finding an interesting new beauty product is what drives her to succeed in the industry!

Her beauty specialties are: Nail Care, Hair Care, Skin Care, as well as Color Cosmetics.

Bob Pescarino

Sales and Marketing Executive Expert Drug Store Trade Class

Bob has a 30+ year career in the retail/manufacturing of CPG with high profile companies such as CVS, Brooks and Douglas Drug. His exceptional knowledge of the Category Management side gives European Solutions a decided advantage in knowing how the “Buyer Thinks” when formulating a presentation and closing a major program.

JEAN M. ROSSI

Quality Control / Brand Assessment Manager

Jean brings thirty years of brand evaluation skills to her credit, with emphasis in skin care and color cosmetics. She analyzes packaging strengths and weaknesses, FDA requirements, ingredient deck dissection, product claims and most importantly product performance.

Bill Feaster

Bill is a 30 year veteran of the CPG industry and specializes in developing engaging and productive websites for our clients in need of a US based site with relevance.